Higher Vocational Graduates' Job Searching Behavior and Its Influencing Factors——Estimation on the Basis of the Theory of Reasoned Action (TRA)

Guided by the Theory of Reasoned Action (TRA) and based on the data of 280 higher vocational graduates collected from Henan province, the paper has made an empirical analysis of higher vocational graduates' job searching behavior and its influencing factors by adopting the Structural Equation Modeling(SEM). The results show that job searching attitude and subjective norm have prominent positive effects on job searching behavior, that job searching self-efficacy has no significant effects on the graduates and that job searching intention plays an intermediary role between job searching attitude, subjective norm and job searching behavior.