Psychological Empirical Study of Regional Stereotype——A Case Study of Original Inhabitants from Gansu and Inner Mongolia

Target: to discuss whether there is difference in regional stereotype.Method: to evaluate and analyze 254 subjects who come from Gansu and Inner Mongolia with the Self-compiled regional stereotype adjective rating scale.Finding: stereotype of people from Gansu contains six factors; differences in regional stereotype are significant; and stereotypes in urban and rural areas are also significantly different.Conclusion: differences of regional stereotypes exist at regional and inter-regional levels, of which cultural difference is the main factor.