区域刻板印象的心理学实证研究——以甘肃和内蒙古原著居民为研究对象

Psychological Empirical Study of Regional Stereotype——A Case Study of Original Inhabitants from Gansu and Inner Mongolia

摘要: 目的: 探讨不同区域间是否存在刻板印象差异。方法: 采用自编区域刻板印象形容词评定量表对来自甘肃和内蒙古的254名被试进行测评分析。结果: 甘肃人区域刻板印象由六个因素组成; 区域间刻板印象存在显著差异; 城乡间刻板印象存在显著差异。结论: 区域刻板印象存在区域间的差异, 并且区域文化是主要影响因素。

Abstract: Target: to discuss whether there is difference in regional stereotype.Method: to evaluate and analyze 254 subjects who come from Gansu and Inner Mongolia with the Self-compiled regional stereotype adjective rating scale.Finding: stereotype of people from Gansu contains six factors; differences in regional stereotype are significant; and stereotypes in urban and rural areas are also significantly different.Conclusion: differences of regional stereotypes exist at regional and inter-regional levels, of which cultural difference is the main factor.