Abstract: Tourism planning is a creative thinking activity to get the optimal profits, which involves a specific institution or an individual using the unique method to operate and design the production, marketing and exchange of tourism products in the particular environment and forming a copywriting to guide the future business and management activities.Tourism planning has currently become an important driving force for "growth with wisdom" mode, and an essential part of tourism wisdom.Generally speaking, tourism planning should follow five basic principles, that is, meaning-making, demand-oriented, experience shaped, originality centered, information dependent, to shape, through originality, a short life experience for tourists in an alien place.