Abstract: Few studies have been made on the factors influencing entrepreneurial motivation and entrepreneurship success in local context. The writer of this essay adapted from western constructed scales and conducted a survey to the entrepreneurs of small? and? medium-sized? enterprises in Changsha, Hunan Province.Through analysis, this paper extracts three components: "sense of achievements", "individual independence" and "interior factor" as the factors influencing entrepreneurial motivation in the local context, and extracts four components: "social position", "management ability", "business support" and "entrepreneur attributes" as the factors influencing entrepreneurship success in the local context.