1672-8505

CN 51-1675/C

数智赋能金融企业党建思政引领力的多重逻辑与创新实践

Digital Intelligence Empowerment of Ideological-political Leadership in Party Building in Financial Enterprises: Logical Foundations and Innovative Practices

  • 摘要: 数字技术的飞速发展与传播形态的深层变革,使传统思想政治教育在话语适配、传播渗透与实践成效等方面面临严峻挑战。金融企业作为国民经济的重要组成部分,其思想政治工作直接关乎企业健康发展、国家金融安全与意识形态阵地巩固。文章立足于数字中国与金融强国建设的时代语境,聚焦金融企业思想政治工作的数字化转型与场景化创新,融合思想政治教育学、传播学等多学科视角,系统构建以“数智赋能”为技术支撑、以“场景融合”为实践进路的创新框架。研究从学理层面揭示了思政引领力作用于金融企业党建的“价值—时代—理论—实践”四重逻辑机理,回答了“为何引领、因何引领、何以引领、如何引领”的根本问题;在此基础上,创设了“价值引领—技术嵌入—场景建构—机制保障”四维实践路径,形成了从价值锚定到技术落地、从场景营造到制度保障的完整闭环。文章将“四重逻辑”与“四维实践路径”有机贯通,实现了对数智时代金融企业党建思政引领力的系统性理论建构;针对金融企业高智力密集、强监管、高风险的特殊性,提出了以数智技术破解党建与业务“两张皮”问题的可操作路径;构筑了精准化、沉浸式、情感化的智慧思政生态,推动主流价值话语实现具象化传播、靶向化触达与深层次认同,从而将党的政治优势与组织优势切实转化为金融企业的治理效能与发展动能,为走好中国特色金融发展之路筑牢思想根基、夯实组织保障。

     

    Abstract: The rapid advancement of digital technologies and the profound transformation of communication modes have posed significant challenges to traditional ideological and political education in terms of discourse adaptation, dissemination effectiveness, and practical impact. As an important component of the national economy, financial enterprises play a vital role in safeguarding economic stability, national financial security, and ideological security. Against the backdrop of China's Digital China strategy and its objective of becoming a financial powerhouse, this paper examines the digital transformation and contextualized innovation of ideological and political work in financial enterprises. Drawing on interdisciplinary insights from ideological and political education, communication studies, and digital technology, it develops an integrated analytical framework in which digital intelligence empowerment serves as the technological foundation and contextual integration provides the primary pathway for practical implementation. At the theoretical level, the study identifies four interrelated logical foundations of ideological-political leadership in Party building within financial enterprises—namely, value orientation, historical context, theoretical grounding, and practical application. These dimensions address four fundamental questions: why such leadership is necessary, what underpins its legitimacy, through what mechanisms it is realized, and how it can be effectively implemented. Building upon this theoretical framework, the paper further proposes a four-dimensional practical model comprising value guidance, technological integration, contextual construction, and institutional safeguards, thereby establishing a closed-loop framework that links value orientation, technological application, contextual engagement, and institutional support. By integrating the four logical foundations with the four-dimensional practical framework, this study advances a systematic theoretical model of digital intelligence–empowered ideological-political leadership in Party building for financial enterprises. Considering the distinctive characteristics of financial enterprises as knowledge-intensive, highly regulated, and high-risk organizations, it proposes practical approaches to overcoming the long-standing disconnect between Party building and business operations through the effective application of digital intelligence technologies. Furthermore, it envisions an intelligent ideological-political ecosystem that is precise, immersive, and emotionally engaging, enabling mainstream values to be communicated in more tangible, targeted, and internally compelling ways. In doing so, the study demonstrates how the Party's political and organizational strengths can be transformed into enhanced governance capacity and sustainable organizational development, thereby reinforcing the ideological foundation and organizational support necessary for advancing the path of financial development with Chinese characteristics.

     

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