Abstract:
In the era of experience economy, the experience scene of tourist destinations has been endowed with higher and deeper expectations. The construction of night tourism scenes can effectively enhance and enrich experiences of night tourism. On the basis of literature review and field investigation, this paper interprets night tourism scenes and finds that night tourism scenes are characterized by time and space, interactivity, integration and emotion; and narrative themes, supporting materials, science and technology, specific groups of people and space-time atmosphere are the components of night tourism scenes. In the end, the paper puts forward the goal, path and five strategies of night time tourism scene construction under the experience economy, and takes the night tourism scene creation of Nanqiang Street in Kunming as an example to elaborate in detail.