Abstract:
Under the “Internet Plus” background, it is necessary for industries to accelerate the pace of innovation to achieve long-term development. Customer orientation and participation can help human resource service to better understand customer needs and preferences, so as to effectively improve its service and innovation performance. Employees are the executives of industry innovation, and their innovation can effectively improve the service innovation performance. In a good atmosphere of organizational innovation, employees are less likely to be restricted by organizational rules, which is more conducive to improving employees’ innovation. This paper explains the influence of customer participation on service innovation performance in human resource service, the role of employees’ innovation behavior and organizational innovation atmosphere by using domestic and foreign maturity scale of customer participation, employees’ innovation behavior, organizational innovation atmosphere and service innovation performance, taking SPSS21.0 for reliability and validity test, correlation analysis, factor analysis and regression analysis. The result indicates that customer participation in human resource service has a significant positive impact both on employees’ innovation behavior and service innovation performance. The innovation behavior of employees in human resources service is an intermediary variable between customer participation and service innovation performance, while the organizational innovation atmosphere of human resources service industry is the moderating variable of customer participation and service innovation performance.