Abstract: Since the end of 2010, mini movies on the network and the rapid formation of a trend are sweeping the country. A lot of micro films are crowding out. Major website will also have to start micro-film projects. In order to study the emerging media intensively, its communication effect and related factors, based on the basic features of micro-film, are analyzed by means of a questionnaire survey. The statistical analysis shows that the micro movie spread effect has closely related with the audience's gender, cultural level and age structure as well as some important factors such as the creation, production technology, actor level and positioning of works.