Purpose/meaning With the implementation of Standards for Internal Control of Administrative Institutions (Trial), the implementation of the new government accounting system and comprehensive budget management, university finance is facing more refined management requirements.The purpose of this paper is to promote financial communication under the new environment, reduce the contradiction between university staff and financial personnel, and enhance the financial self-confidence of university financial personnel.

Methods/process This paper analyzes and discusses the factors affecting financial self-confidence of financial personnel in universities from the aspects of summarizing the environment of financial management in universities, internal financial management systems, management concept, financial communication and economic responsibility identification.

Results/conclusion Financial managers in universities should strengthen team building, improve financial self-confidence, and strengthen responsibility to meet the new development direction offinancial managementin universities.