Purpose/SignificanceChengdu, as the first comprehensive reform experimental district for the balance between urban and rural development, and the first district for rural financial services, has to speed up rural financial development and promote coordinated development of urban and rural areas. The era of big data provides an opportunity for development of rural finance in Chengdu. Big data technology can reduce the probability of risk by making scientific predictions. Thereby it can solve the problem of information asymmetry, so that it realizes comprehensive cost optimization for development of rural finance. The problems in rural financial development in Chengdu are imperfect rural financial system and laws, absence of credit, lack of professionals, etc. So how to use big data technology to solve various problems in rural finance is a challenge.

Method/ProcessThis paper analyzes the necessity of big data technology, and the current situation of rural financial development in Chengdu. It also discusses the developing path of rural finance.

Result/ConclusionThe paper puts forward some countermeasures on how to construct diversified rural financial development based on big data technology:Firstly, Improve data quality, and build and improve the rural financial big data platform in Chengdu.Secondly, use the big data technology to build a diversified rural financial system. Thirdly, improve the environment of the rural laws and policies in Chengdu, cultivate the habit of supporting policies with data, and improve data analysis and application capabilities to cultivate high-level professional financial talents and data talents.