2095-1124

CN 51-1738/F

数字经济驱动下中国城市特色文创产业生态系统建构策略研究以成都为例

Building Distinctive Cultural and Creative Industry Ecosystems in Chinese Cities in the Digital Economy: A Case Study of Chengdu

  • 摘要: 在全球数字经济浪潮与文创产业数智化转型驱动下,构建兼具本土特色与国际竞争优势的文创产业生态系统,已成为中国城市提升文化软实力的重要途径。当前,国内主要文创城市正以数字技术全面赋能产业生态化与品牌国际化。成都通过前瞻性的战略规划,系统推进数字基础设施建设、文化IP生态化开发、产业协同平台搭建与政策体系创新,初步形成了“技术赋能、内容活化、生态协同”的特色文创产业生态系统。然而,该系统在迈向成熟与实现国际化跃升的过程中,仍面临文化内核挖掘不深、市场主体实力分化严重、营商环境支撑不足及高端复合型人才短缺等交织而成的结构性瓶颈。上述问题在成都的凸显,折射出中国众多处于转型升级关键期的城市在构建特色文创产业生态系统过程中面临的共性问题。由此,未来中国城市特色文创产业生态系统的进阶,可从价值内核、技术底座、制度环境与人才培养四个维度进行系统性、集成性创新,即深耕特色文化IP的深度叙事与价值链运营、筑牢普惠共享的数字技术赋能基座、优化综合政策支持体系以打造一流营商环境、培育产教融合的立体化人才供给体系。

     

    Abstract: Against the backdrop of the rapid expansion of the global digital economy and the digital transformation of cultural and creative industries, building cultural and creative industry ecosystems that combine local distinctiveness with international competitiveness has become an important pathway for Chinese cities to enhance their cultural soft power. At present, China’s leading cultural and creative hubs are leveraging digital technologies to promote the development of industrial ecosystems and expand the global influence of their cultural brands. Through forward-looking strategic planning, Chengdu has systematically advanced digital infrastructure development, ecosystem-based development of cultural intellectual property (IP) assets, the establishment of industry collaboration platforms, and policy innovation, thereby fostering a distinctive cultural and creative industry ecosystem characterized by technology empowerment, cultural revitalization, and ecosystem synergy. Nevertheless, as this ecosystem evolves toward maturity and greater international competitiveness, it continues to face several structural constraints, including insufficient exploration of its cultural heritage and core values, significant disparities in the capabilities of market participants, an inadequately supportive business environment, and a shortage of high-level interdisciplinary professionals. These challenges, while particularly evident in Chengdu, also reflect the common difficulties encountered by many Chinese cities in their efforts to build distinctive cultural and creative industry ecosystems amid industrial transformation and upgrading. To further advance such ecosystems, Chinese cities should pursue systematic and integrated innovation across four key dimensions: strengthening the value embedded in local cultural resources, consolidating an inclusive digital technology foundation, improving the institutional and policy environment, and developing a diversified talent cultivation system. Specifically, efforts should focus on deepening cultural narratives and advancing value-chain development of distinctive cultural IP assets, strengthening inclusive digital infrastructure, optimizing policy support to foster a world-class business environment, and promoting industry–education integration to establish a multidimensional talent supply system.

     

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