2095-1124

CN 51-1738/F

农业新质生产力赋能茶旅融合:理论逻辑、经验借鉴及创新路径

Empowering Tea–Tourism Integration with New Quality Productive Forces in Agriculture: Theoretical Logic, International Experience, and Innovation Pathways

  • 摘要: 茶旅融合作为推动乡村产业振兴与特色农业多元化发展的重要路径,在农业新质生产力的赋能下迎来高质量发展契机。文章系统分析了农业新质生产力如何通过技术创新、要素配置优化及业态创新驱动茶旅融合,实现乡村产业高质量发展。研究表明,农业新质生产力通过重组要素布局、加速技术迭代与增强价值转化能力,推动茶产业链协同发展、创新链升级与价值链跃迁,构建“以茶促旅、以旅兴茶”的双向赋能机制。国内外案例比较发现,茶旅融合通过要素整合、技术应用与品牌塑造形成特色茶旅模式,打造差异化的茶旅融合创新路径。然而,茶旅融合仍面临产业链延伸不足、创新链要素错配、价值链协同薄弱等现实困境。对此,文章提出科技赋能生产以提升产业链水平、人才与土地协同强化创新链支撑、业态与模式创新拓展价值链空间等创新路径,为推动茶旅融合向全产业链生态化、数字化与品牌化方向提供持续动力。

     

    Abstract: Tea–tourism integration, as a key pathway to revitalizing rural industries and promoting the diversified development of specialty agriculture, is now embracing new opportunities for high-quality development, driven by emerging quality productive forces in agriculture. This paper systematically explores how these forces facilitate tea–tourism integration through technological innovation, optimized factor allocation, and innovative business models. The findings reveal that these forces promote the coordinated upgrading of the tea industry chain, innovation ecosystem, and value network by optimizing factor allocation, accelerating technological iteration, and enhancing value transformation — thereby establishing a mutually reinforcing mechanism of “promoting tourism through tea and revitalizing tea through tourism.” A comparative case analysis demonstrates that tea–tourism integration fosters distinctive development models by integrating resources, applying digital technologies, and building strong brands, thus shaping diversified innovation pathways. Nevertheless, several challenges persist, such as insufficient industry chain extension, misalignment of innovation elements, and inadequate value chain coordination. Accordingly, this paper proposes several innovation strategies: leveraging technology to upgrade the industry chain, aligning talent and land resources to strengthen innovation capacity, and developing new business models to expand value creation — thereby driving the ecological, digital, and brand-led transformation of the integrated tea–tourism value chain.

     

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